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Shopping Centre Regional
Sunshine Market Place, Melbourne

 

 

 


Context

  • Centro Properties Group purchased Sunshine Marketplace, Sunshine, Melbourne with the aim of further expansion.
  • They saw the opportunity to develop the Centre, and in particular the Food Court, in this rapidly growing area.
  • Their goal was to relocate the Food Court near to the Cinemas, introduce light to the area and activate the main throughfares.

Challenges

  • Most of the Food Court operators and tenancy fitouts were tired and outdated.
  • Customers dining preferences and expectations had progressed but the food offer had not.

What FCA was asked to do

  • Work with existing tenants in Diners Life, Food Court to introduce current trends in concepts, product and merchandising.
  • Assist the operators to raise the standard of the food court commensurate with the high quality design of the new food court and the adjacent competition.

What FCA did

  • Reviewed menu usages and highlighted opportunities for development.
  • Set Best Practice Standards for the Food Court.
  • Reviewed all fitouts to ensure suitability from a food perspective and compliance with Best Practice Standards.
  • Met with all operators prior to re-opening to provide recommendations to maximize merchandising opportunities.
  • Met with all operators after opening to ensure Best Practice Standards were being implemented.
  • Assisted operators with the implementation of Best Practice Standards and sales maximisation.

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